Senior Director of Media
Company: Frontier Communications Corporation
Location: Dallas
Posted on: October 19, 2024
Job Description:
About You You have a passion for media and how it can be a key
growth driver towards business outcomes. You're an energetic,
solutions-oriented leader who thrives on solving media challenges
to deliver growth. You are insights-driven and hyper-focused on
driving results. You thrive in an agile, fast-paced environment,
are adaptable to change, and have strong interpersonal and
stakeholder management skills. You have managed, inspired, and
rallied large, diverse teams with clear vision and leadership.
You're a proven leader who will be responsible for driving the
Frontier's media strategy. You will build and foster strong media
partnerships with our media agencies and platform partners to
achieve best-in-class media processes and governance. You will
collaborate with internal cross-market and sector stakeholders to
ensure that Frontier is leveraging the latest media Adtech and
Martech technologies towards achieving our business goals. About Us
We are a highly diverse, collaborative, and entrepreneurial team of
innovators, on a mission to transform the way ISPs serve consumers
today. As we transform our service approach, lead the way in fiber
technology innovations, and launch an enviable brand and customer
experience, we know that expert, sophisticated media leadership
that results in efficient demand generation and incremental sales
is critical to our future success. About The Job You'll lead media
strategy, planning, buying, and execution for the consumer
organization, including managing the company's nine-figure annual
media budget, and the agencies that help deploy our media
investments. The role serves as the nucleus of our customer
acquisition strategy, our media and creative testing initiatives,
and our day-to-day optimization efforts. Key Job
Responsibilities:
- Develops and implements a transformative media strategy that
aligns with Frontier's overall marketing objectives of driving
demand and unleashing unprecedented revenue growth.
- Oversees media agency relationships, relentlessly driving
overall performance and output.
- Builds and manages strategic partnerships with media partners
and vendors.
- Identifies media and marketing innovation white spaces:
Delivers new tools and platforms to bring to life overall media
model evolution (across TV, mobile, digital, programmatic,
etc.).
- Leads ongoing long-term and short-term strategy, planning,
optimization, and reporting of media performance across funnel
stages and audiences to meet and exceed annual targets.
- Leads cross-functional teams to test and roll out new,
innovative strategies and tactics to improve conversion.
- Oversees agency and publishing partner media campaign strategy,
execution, return-on-ad-spend (ROAS), and leads quarterly business
reviews (QBRs) with key partners.Experience & Attributes
- Bachelor's Degree plus 15+ years of media strategy or media
agency management experience required; knowledge of the telecom
industry is preferred, and an MBA is a plus.
- Media expert, with a track record of understanding and driving
the media value-chain process.
- Well-aware of the MarTech / AdTech ecosystem (of different
tech/platforms, data, general economics (fees, pricing models,
etc.)) together with good industry relationships.
- Complex problem solver who can define, assess, and solve, and
decisively communicate back to leadership in a clear and concise
fashion. Self-starter, able to work independently and build
connections with key stakeholders.
- Entrepreneurial, intellectually curious, with an aptitude for
creative problem-solving.
- Have strong sense of accountability, take ownership of outcomes
and team performance; you set a bar in terms of pace, intellectual
rigor of our planning process, and have strong communication,
presentation, and facilitation skills.
- Analytical with a KPI-oriented mindset, able to drive decisions
using data.
- Thrives in a fast-paced and ever-changing turnaround
environment, with a "roll up the sleeves" mindset, and drive to
accomplish what is necessary.
- Challenge the status quo, with a desire and tenacity to test
innovative customer solutions.
- Can articulate a vision that inspires and motivates
cross-functional teams to deliver against it and you innovate by
bringing together diverse individuals with varied experiences and
perspectives to solve problems.
- Can build a high-performing team culture that nurtures talent
and develops leaders for the future.Frontier Communications is an
Affirmative Action and Equal Opportunity Employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, or protected veteran status and will not be
discriminated against on the basis of disability.
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Keywords: Frontier Communications Corporation, Cedar Hill , Senior Director of Media, Advertising , Dallas, Texas
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